6 issues for $14.97 Subscribe Now
Subscribe via RSS Feed

Krispy Kreme Rolls Out In Moscow

[ 0 ] Jun. 7, 2012 | SBO Editor

U.S. doughnut group Krispy Kreme has signed a franchise deal with Russian restaurateur Arkady Novikov to open 40 Moscow outlets as it seeks to expand into the growing Russian consumer space.

Western restaurant chains have flocked to the Russia capital in recent years as rising incomes and consumer spending have increased growth prospects in the emerging market.

Burger King, Wendy’s/Arby’s and Chilli’s have all opened in Russia during the past three years, as has Krispy Kreme rival Dunkin’ Donuts.

Tags: , , , , ,

Category: Features