International visitors spend almost $18 billion per year on business travel in Germany according to a recent study funded by the Federal Ministry of Economics and Technology (BMWi) and published jointly by the BMWi and the Federal Association of the German Tourism Industry (BTW). As an industrial, scientific and economic powerhouse, Germany is one of the most popular destinations for the business traveller. For the U.S., Germany is an especially important business destination: In general, 19 percent of U.S. overseas travelers are traveling for business but in the case of U.S. travelers to Germany, business travelers account for 27 percent. Many businesses are attracted to Germany as a green meeting destination as the country is number one in renewable areas, including recycling and sustainable water technology.
Almost half of the total volume of business travel to Germany is made up of “promotable” business meetings – those that include incentives, conferences, events and trade fairs. “Promotable business travel from Europe to Germany advanced by seven percent to 5.5 million trips last year, making it a significant economic force in Germany’s inbound travel industry,” said Petra Hedorfer, Chief Executive Officer of the German National Tourist Board (GNTB), referring to preliminary data released by IPK International.