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Upscale Hotel Brand For China

[ 0 ] May. 10, 2012 | SBO Editor

Holiday Inn parent InterContinental Hotels Group PLC unveiled its new Hualuxe Hotels and Resorts upscale hotel brand for the Chinese market, predicting that the hotels will operate in at least 100 Chinese cities within 15 to 20 years.

While U.S. and European hotel companies have expanded into China, IHG’s Hualuxe is among the first Chinese-designed hotel brands to be introduced in that country by a Western company. IHG, which operates and franchises 4,400 hotels globally under seven brands, designed Hualuxe to appeal to affluent Chinese travelers by adding Asian amenities including gardens in the hotels’ lobbies, late-night noodle bars and tea rooms.

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Category: Features