Tiffany & Co. was one of the early companies to adopt a brand and the distinctive particular shade of forget-me-not blue made it happen. In 1845, Tiffany’s printed a Blue Book catalog of their diamonds and gems. In 1878 the color had become synonymous with the brand. Today, the blue box might be one of the most recognizable examples of American packaging design. Have you considered adopting a color to represent your brand?