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Wendy’s Plans Sleek, Modern Look

[ 0 ] Apr. 12, 2012 | SBO Editor

Wendy’s Co. is hoping that a new look for its restaurants, coupled with a revamped menu featuring its new premium Dave’s Hot ‘N Juicy burger, will rejuvenate its image as a higher-end fast food chain.

The Dublin, Ohio-based company plans to make its airy new designs with metallic highlights a key part of its efforts to reinvent itself and move on from a failed combination with the Arby’s chain. The company sold Arby’s last summer.

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Category: Features