Wendy’s Co. is hoping that a new look for its restaurants, coupled with a revamped menu featuring its new premium Dave’s Hot ‘N Juicy burger, will rejuvenate its image as a higher-end fast food chain.
The Dublin, Ohio-based company plans to make its airy new designs with metallic highlights a key part of its efforts to reinvent itself and move on from a failed combination with the Arby’s chain. The company sold Arby’s last summer.
Category: Features
