Some franchise concepts are counting on the fact that cheaper, smaller footprints might be more attractive to potential franchisees in this rocky lending environment. One in particular, Philly Pretzel Factory, is hoping a new kiosk offering will draw new franchise partners and excite its existing franchisee base.
The 111-unit chain based in Philadelphia built its brand of fresh-baked pretzels with storefront locations in freestanding buildings and strip malls. Now it’s downsizing with a plan that will give franchisees the option of buying into a traditional store or opening a portable Philly Pretzel Factory kiosk.
“We’ve been over this concept many times and with many people and it just feels like a winner for us,” says Philly Pretzel Factory president Marty Ferrill. “It introduces what we do to a different group of customers, so we feel like the kiosks will ultimately enhance our brand.”