The ‘Main Street Revolution’ is a partnership between Overstock.com and small and minority-owned business owners across the United States. This initiative creates a national marketing and distribution channel for producers of consumer products by providing the opportunity to sell their products on Overstock.com and O.biz (the company’s B2B website).
According to Overstock.com CEO Patrick M. Byrne, “It is designed to increase the visibility of small and minority-owned businesses which currently lack exposure to national markets. By joining our network these small businesses can reduce their supply chain costs, and open their products to a mass audience. This represents a grand opportunity for producers and consumers nationwide to participate and contribute to the national recovery effort. Main Street can be the engine that lifts us out of the recession that Wall Street created.”