The International Franchise Association has joined several other business groups in the Discover America Partnership asking the U.S. Department of Commerce to take more aggressive steps to boost the U.S.’s share of the international tourism market. IFA is a member of the partnership, with IFA President & CEO Steve Caldeira serving on the board of directors of the U.S. Travel Association, which runs the partnership on a day-to-day basis.
“The travel sector, always opportunistic, has continued to generate new jobs even during these difficult economic times,” said comments submitted to the Commerce Department’s International Trade Administration. If the United States doesn’t get more aggressive in its outreach efforts, however, the nation risks a continued slide in its ability to attract international visitors just as world tourism ramps up.
“Travelers to the U.S. are significant customers for the nearly 825,000 franchised businesses in the U.S., including franchise business categories such as restaurants, hotels, retail products and services, business services and personal services,” said Caldeira. “Boosting travel to the U.S. will create jobs and increase economic output in the $2.1 trillion franchise industry, so what is good for the travel industry, is good for the franchise industry.”