There is a demographic group that …
- Holds 70 percent of U.S. wealth;
- Buys 62 percent of new cars;
- Spends 80 percent of the leisure travel dollars;
- Is responsible for 94 percent of consumer package goods sales.
Who are these people? Believe it or not, BOOMERS (age 48 to 66), according to Media Post, women make 80 percent of the boomer household decisions, spending 2.5 times the amount of money as the average person in the rest of the population.
When we consider restaurant marketing, can we think of a brand that specifically targets this demographic segment? Denny’s did at one time, but not so much these days.
Restaurants are not the only marketers that neglect Boomers. The entire package goods category only spends 5 percent of its dollars on this demographic, even though it accounts for 94 percent of package goods sales.