Francorp frequently comes across business owners who feel that they don’t have the time to evaluate franchising or look at expanding their company. They work 18 hours a day just to keep their business running. When entrepreneurs start their business they don’t set their goals on washing dishes or cleaning carpets, but rather creating something that is much larger than themselves, creating a company.
Expanding with more corporate units not only forces a business owner to spread itself between multiple locations but the cost typically impedes aggressive growth. Franchising is about taking the next step to working on the business as opposed to in the business and training others to take on the day-to-day responsibilities. With the experience of starting a business, refining marketing strategies, developing systems, and growing a brand business owners are worth more for what they know than what they can achieve in a day. By training others on the systems and knowledge of the business, franchising helps owners expand their brand and make the transition from working in the business to working on the business.
Once out of the day-to-day business, a franchisor can finally achieve their goals on creating a national company. Finally with time to focus on the bigger picture business owners can start to achieve economies of scale, a national presence and the development of a company that would otherwise be limited to the owner’s time in a day.
The issue of working on the business opposed to working in the business is one of the many topics of Francorp’s online “Franchise A Business” seminar. To learn more about franchising, or how to franchise a business, visit http://www.francorp.com or call 800-372-6244.