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Wendy’s Goes For Upscale Tastes

[ 0 ] Feb. 16, 2012 | SBO Editor

Wendy’s is testing Black Label burgers and aiming for high-end tastes.

The Bacon Portabella and Spicy Santa Fe burgers are “in the very early stages,” said Wendy’s spokesman Denny Lynch. According to GrubGrade, the sandwiches cost just under $5 each and feature ingredients such as mushroom sauce, Muenster cheese, guacamole and more.

The fast-food chain has been especially active recently, with a new chief executive promising to tackle fast-casual competitors such as Smashburger, and menu upgrades such as Dave’s Hot ‘N Juicy and the “W” burger line in the U.S. and a $16 foie gras burger in Japan.

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Category: Features