Wendy’s is testing Black Label burgers and aiming for high-end tastes.
The Bacon Portabella and Spicy Santa Fe burgers are “in the very early stages,” said Wendy’s spokesman Denny Lynch. According to GrubGrade, the sandwiches cost just under $5 each and feature ingredients such as mushroom sauce, Muenster cheese, guacamole and more.
The fast-food chain has been especially active recently, with a new chief executive promising to tackle fast-casual competitors such as Smashburger, and menu upgrades such as Dave’s Hot ‘N Juicy and the “W” burger line in the U.S. and a $16 foie gras burger in Japan.
Category: Features
