According to the Small Business Administration (SBA), there are more than 27 million small businesses in the U.S. but only 69 percent of these businesses survive the first two years. These smart resolutions from The UPS Store might be just the thing to help small business owners thrive in the New Year.
- Define your mission. Know your business idea and be able to succinctly articulate it. It’s hard to market a business if you don’t know what you are marketing in the first place.
- Make things as simple as possible. Running a business is stressful, but outsourcing some day-to-day tasks can make a big difference. For example, The UPS Store can help with everything from shipping and print services to packaging and office supplies. Small business owners can even rely on their local The UPS Store for a secure mailbox with a real street address and a live person to accept packages from all carriers. Plus, you can choose to receive text or email alerts when the package has arrived, eliminating unnecessary trips.
- Network. Reach out to other small business owners – there’s nothing more trustworthy than a word-of-mouth recommendation. Identify potentially relevant partners in your area and work with them to cross promote each others’ businesses. Don’t forget business cards when making introductions.
- Know your audience. When it comes to marketing, quality trumps quantity. Pinpoint your audience by knowing its size, needs and challenges. You can even target advertising at a hyper-local level by zip code and The UPS Store will handle the logistics of printing and delivering direct-marketing mailings through the U.S. Postal Service to every address in that neighborhood.
- Analyze. It’s important to be aware of outside influences that can affect your business. Conduct a competitive analysis of products, prices, promotions and advertising that could impact your business.