True FitTM (www.truefit.com), the global leader in fit personalization software, announced the launch of groundbreaking new technology that helps each customer know how well clothes and shoes they view onscreen (online, mobile, tablet and in-store kiosks) will fit them in real life, and recommends which size is best.
As the inaugural retail partner, Macy’s will be the first to leverage this technology for its online customers. True Fit’s technology will initially be available for women shopping Macy’s denim collection within its Women’s Denim Finder (www.macys.com/denimfinder).
Customers create their True Fit profile once, in 3 quick steps: First, they identify what fits them from their own closet; second, they identify conceptual body descriptions; and third, they complete their profile with some basic info – no measurements necessary. True Fit’s sophisticated machine learning software deploys a variety of patented and proprietary algorithms to analyze massive amounts of data from the user’s profile, shopping behavior, catalog of products, and a variety of other robust data inputs to deliver highly personalized fit and size recommendations in real time. The result is a highly personalized shopping experience that tailors a catalog to each person’s individual fit, enabling men and women to shop a retailer’s site True to YouTM for all categories of clothing and shoes.