The holidays are just around the corner and the final touches are being made to holiday marketing campaigns. Hopefully marketers and brands have included QR codes on their packaging and marketing materials – if not, they are going to be missing out on an opportunity to attract and engage consumers to buy products and services.
In 2010, Scanbuy, a leader in mobile barcode solutions, conducted a marketing campaign with a large retailer placing QR codes on direct mailers for readers to scan. By simply having a code next to the toys advertised in the mailer, the retailer saw a significant increase in the number of sales for that particular toy by region. When scanned, the QR codes lead the mobile user to a demo of the toys kids were raving about.
Scanbuy hopes to bring more awareness of the effectiveness of mobile barcode solutions for marketing and especially during the holiday season. On it’s system, Scanbuy has seen dramatic peaks of scans during the holidays. Scanning codes benefits the mobile phone user by providing relevant info about products including coupons, price comparisons, and where the products are available for sale.