We all know budgets are tight this year. You can still honor your favorite customers and clients with a nice holiday gift: a $10 bottle of WODKA brand Vodka.
While the premium spirits industry has been categorized as recession-proof, with no sign of price reductions hitting $40 bottles of Grey Goose, Ciroc or Belvedere — there is a new category of “cheap premium” vodka emerging that serves as a counterpoint to the late 90s/aughts-era mark-up associated with boom times.
The down economy is finally reaching the luxury spirits sector, with brands such as Wódka producing a premium quality vodka but with such a narrow $1-$2 mark-up, that a 750 ml bottle retails for as low as $10.
Category: Features
