If you have a small biz or are considering starting one, it is mandatory that you have an online presence. You need a website to enhance your company image and raise brand awareness. Many first-time entrepreneurs find the task of building a website daunting, but there are simple solutions to help you get a customized site up and running in less than an hour—in many cases, half that time.
There are many options out there for entrepreneurs who want to establish a website or refresh their current site.
One easy to use website “kit” is called “MyWebsite” (formally named MyBusiness Site) from 1&1 Internet . Small to medium business owners can have a fully functional website in a matter of minutes with only a few clicks of a mouse even if they lack technical knowledge. The 200 different business type pre-designed templates offer hundreds of layout possibilities and many other features. You change the fonts, colors, add photos and take advantage of the company’s stock photo catalog. The package is also perfect for small business owners who need to update their current website.
Business owners can choose from 3 different packages. The 1&1 MyWebsite Basic Package is $9.99 a month and offers website layouts, a Web address, email addresses, a guestbook, visitor counter, multiple Web pages, and much more.
For $19.99 biz owners can take advantage of the company’s best selling package, 1&1 MyWebsite Plus. This comes with all of the Basic Package features plus 12,500 pre-licensed images to enhance the site, an email marketing tool and an Industry News Service to keep clients current on their field.
The 1&1 MyWebsite Premium Package comes with all of the prior tools plus 1&1 SEO Ready Service to help your site achieve a better ranking in major search engines. This package is $29.99. All of the packages come with a free 30-day trial period.
The MyWebsite tools also include the ability to feature Flash movies and YouTube videos on your site, show product slideshows, Google maps with directions to your store or office, and more.
New Features For Smartphones
1&1 Internet Inc., has upgraded its successful 1&1 MyWebsite product with two new important features – first with the optimization of every MyWebsite site for display on smartphones. The second comprises a new social media interface that connects a business website with Facebook and Twitter. As a result, SMBs can now benefit from the important trends of “mobile Internet” and “Web 2.0.”
MyWebsite owners can adapt their website for popular smartphones. The new feature identifies which mobile device is used when accessing a webpage and automatically customizes the page to the display. Thus, potential customers can easily access page content such as texts and pictures while on the go. This increases the chances of further sales for a business owner.
The importance of a mobile optimized website is also highlighted by recent IDC research showing that in the fourth quarter of 2010, smartphones surpassed global PC shipments for the first time in history (100.9 vs. 92.1 million units). Driven by the smartphone trend, people are increasingly switching to mobile devices for using the internet.
Furthermore, 1&1 MyWebsite can now be linked seamlessly to Facebook and Twitter. Website owners can connect their social media presence with their company website to inform visitors about new offers or news. The new 1&1 social media interface offers a high degree of flexibility. Companies can also include recommendations for other social platforms in their website and add, for instance, the “Follow Me” or “Like” Button. According to research, enterprises which already use Facebook and Twitter, cite increased brand awareness, sales and customer communication as their main reasons for being active in social networks.
Smartphone optimization functionality will be included for free with the 1&1 MyWebsite Plus and Premium packages. The social media interface is available in all MyWebsite packages, including the entry-level 1&1 MyWebsite Basic package for $9.99/month. Both features are now also available for existing customer websites without an additional fee.
1&1 Internet, Inc. is a subsidiary of United Internet, a profitable public company with a market cap of $3 billion. 1&1 was founded in 1988 and hosts more than 11 million domain names, while more than 70,000 servers run on the company’s five state-of-the-art, green data centers. 1&1’s global community is approximately 10 million customer contracts strong. The company’s North American headquarters is located in Chesterbrook, PA. For more information, please contact the company at www.1and1.com, @1and1 on Twitter or 1-877-GO-1AND1. •