Facebook is teaming up with the International Franchise Association. The trade association, representing more than 825,000 U.S.-based franchise establishments, said recently that Facebook has become an official member, with the intent to connect “franchisors and franchisees with tools to grow their franchise systems and better connect with customers in their communities.”
Franchised companies are looking to grow, which means they are looking for ways to find prospective franchisees. Additionally, they want existing franchisees to connect more effectively with local customers, IFA president and CEO Steve Caldeira says.
“As a world leader in connecting people in a trusted environment online, Facebook’s involvement with the IFA will help franchise businesses drive sales and create jobs,” he says in a statement.
Facebook tools such as ad targeting and local “check-in” abilities can particularly help smaller franchises acquire and engage with customers. The social media giant says it wants to hear from franchisors and franchisees about their needs and respond with lessons on how to use the social media site for growth — a continuation of efforts announced in September.
Starting next year, Facebook will also award $10 million worth of free advertising to some 200,000 local businesses through $50 worth of ad credits each.