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Batteries Plus Plugs Into Detroit

[ 0 ] Oct. 5, 2011 | SBO Editor

Batteries Plus may be well-known to Metro Detroit consumers who hear the company describe itself as “the battery experts” in advertisements during local television news broadcasts.

But there is less awareness about the reputedly recession-resistant business among potential franchisees of the fast-growing Hartland, Wis.-based retailer.

At five outlets, Metro Detroit is a vastly “under-stored” market for Batteries Plus because the typical Midwestern market would have a dozen or more franchise outlets, the company said.

Several more Batteries Plus outlets are on the drawing boards for the region, said Rod Tremelling, director of franchise development. “But we would like to make that stronger. We see Detroit being a 15-store market — to start.”

That is why Tremelling last month was recruiting franchisees in southeast Michigan.

The number of franchised businesses nationwide is poised to grow about 2.5 percent this year over last year, according to the International Franchise Association. But the U.S. economy has slowed more than expected since the estimate was released in January.

Recruits would hear mainly good things about the Batteries Plus opportunity from Mike Brunhild, who with his brother, Robert, owns stores in Farmington Hills and Plymouth, as well as three in Las Vegas with a third partner.

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Category: Features