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Dairy Queen Inks Franchise Deal in Guatemala

[ 0 ] Sep. 1, 2011 | SBO Editor

Dairy Queen, an international retail food and treat category leader, is expanding into Guatemala. The company has signed an agreement with franchisee Grupo Buen Rollo to open 15 locations throughout Guatemalaby 2015. Owned by Berkshire Hathaway, the Dairy Queen system also has 11 locations in the Central American country of Panama.

“The Dairy Queen system is continuing an aggressive expansion of our brand in the international marketplace,” says Brad Houser, executive vice president for International Dairy Queen, Inc. “We look forward to introducing all of our signature DQ treats in Guatemala that consumers internationally and in the United States have come to enjoy.”

The first kiosk Dairy Queen store is scheduled to open in Guatemala City in October 2011. A second in-line store is slated to be open in Guatemala by the end of the year.

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Category: Features