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Cleveland Clinic Hotel Banks On Wellness Trend

[ 0 ] Sep. 19, 2011 | SBO Editor

Banking on a continuation of the medical tourism trend, a hotel on Cleveland Clinic‘s main campus is undergoing a multimillion-dollar renovation that’ll transform it into a “wellness hotel.”

The InterContinental Suites Hotel‘s nine-month-long renovation project is about to wrap up and will create what appears to be Ohio’s only wellness hotel associated with a hospital. The new buildout involves several typical aspects of a hotel renovation — improvements to the lobby, public spaces, guest rooms and fitness center, the addition of soft lighting, soothing music and a muted color palette — but the difference is that nearly all the 162-room InterContinental’s changes are done with the intention of helping guests enhance health and wellness.

The InterContinental aims to let guests know they’re in a wellness hotel as soon as they arrive. A doorman will direct guests to a “wellness station” that includes cold beverages and cold towels in the summer, for example. But the biggest wellness enhancements will become apparent once guests arrive in their rooms. The InterContinental is adding several small features to guest rooms that aren’t often found together in hotels that don’t attach “wellness” to their missions. Those include:

  • Keypad-enabled door entry that’ll make it easier for elderly patients to access their rooms — no keys or key cards
  • A fold-out couch to give caregivers accompanying patients a place to sleep
  • Reclining upright chairs for patients who can’t lay flat post-surgery
  • Refrigerators with freezers for medicine that needs to remain especially cold

While none of those enhancements are groundbreaking in and of themselves, they figure to make sick or recovering patients more comfortable. A more dramatic change will come in the form of 13 new anti-allergy “pure rooms” that will make up half of one floor. The rooms feature air purifiers and antibacterial-substance “shielding,” all hard surfaces and hypoallergenic encasements on beds and pillows. Staff had to be trained on specific procedures for maintaining the room’s hypoallergenic, antibacterial state, Campbell said.

Other additions include a refurbished restaurant that serves Mediterranean cuisine, a gift shop with items from the Clinic’s 360-5 wellness program and access to Cleveland Clinic services like acupuncture and massage therapy.

“We know that many people staying in our hotel are coming to visit the Clinic,” said Craig Campbell, the hotel’s director of sales and marketing. “They’re typically getting a message from their doctor that says ‘You need to make some lifestyle changes.’ We want to help support that.”

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Category: Features