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Mobile Site For Swimwear Shoppers

[ 0 ] Aug. 19, 2011 | SBO Editor

Global lifestyle brand ViX Swimwear recently launched m.VixSwimwear.com, a new mobile site that allows consumers to browse and purchase high-end, designer swimwear directly through personal mobile devices. Developed by digital agency Cuker Interactive, the new site takes the same core elements and extensive inventory as the ViX eCommerce site and optimizes it for mobile to provide an intuitive, user-friendly experience for smartphones and other devices.

With 74 million consumers in the United States already shopping from their mobile devices, mobile commerce is expected to rise to $9 billion in the US in 2011. Cuker Interactive’s original ViX Swimwear eCommerce site increased sales four-fold when it launched two years ago, and the brand looked to leverage this success to generate additional revenue through the rapidly expanding mobile channel.

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Category: Features