Bacardi just bought Grey Goose for $2 billion so there is quite a market for beverage entrepreneurs. Is absinthe likely to be the new beverage buzz? Green, incredibly alcoholic and some say mind-altering – these are the qualities that led to absinthe being banned in France almost 100 years ago. But all that’s about to change, after the government voted to allow sales of the drink nicknamed the “green fairy”.
The green, anise-flavoured spirit is associated with many of the country’s most famous and esteemed artists and writers – like Edouard Manet, Edgar Degas, Henri de Toulouse Lautrec and Paul Verlaine – but it was banned in France in 1915 for its alleged harmful effect. That is changing in France and that could open up a brand new opportunity for entrepreneurs here in the U.S. beverage market. Stay tuned!