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CARVE YOUR UNIQUE NICHE: IF YOU BUILD IT…

[ 0 ] Jul. 4, 2011 | SBO Editor

Exclusively.In Targets $20 Billion Indian Wedding Market with New Online Boutique: Exclusively.In Weddings

Private sale site partners with world-renowned designers Ritu Kumar, Payal Singhal, Satya Paul, and Shyamal & Bhumika

Exclusively.In, the members-only private sale site for Indian fashion, jewelry and décor, is launching Exclusively.In Weddings, an online wedding boutique giving South Asian brides, grooms, and their wedding parties the chance to buy everything they need for their dream wedding –delivered directly to their door.

Indian weddings are lavish affairs, often lasting three days with multiple ceremonies and outfit changes.  For wedding parties outside of India, searching for the perfect bridal lengha, sari or accessories for their special day (or days) can be a difficult and pricey endeavor, without access to the hottest bridal boutiques and designers in Delhi and Mumbai. Exclusively.In’s wedding boutique will give shoppers the chance to shop for everything they might need, saving the cost and time it would take to travel to India.

Exclusively.In is partnering with designers Ritu Kumar, Payal Singhal, Shyamal & Bhumika, Satya Paul, and many more. The new bridal boutique is offering bridal lenghas, men’s sherwanis, bridesmaid outfits, kundan wedding jewelry sets and more. Unlike the rest of Exclusively.In, which offers short flash sales, the wedding boutique sells items long term with an “always on sale” functionality.

“Exclusively.In Weddings will be the first e-commerce platform aimed at bringing the best of South Asian wedding apparel and jewelry to the global non-resident Indian community – tapping into a multi-billion dollar industry worldwide,” said Anu Duggal, co-founder & executive vice president of Exclusively.In Weddings. ” The Indian wedding market is well recognized as the one of the fastest growing niches in the wedding industry, generating a growth rate of 100 percent year-on-year. With Indian weddings growing even more elaborate and extensive every year, South Asian’s around the world need an online destination that offers easy access to the latest in wedding apparel and jewelry for both the bride and groom and their wedding parties.”

Exclusively.in is the first web destination to bring Indian-infused fashion, jewelry and decor to a global audience, and is now offering luxury travel sales to their customers.  The members-only site delivers the best of Indian fashion and travel direct to the door of U.S. consumers, and will soon be launching to more countries. The site recently became the largest online Indian apparel retailer in the U.S., and has been growing in members by 50 percent month-on-month.

Launched in June 2010, Exclusively.In has featured over 200 different vendors in the first four months of sales.

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Category: Features