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McDONALD’S GETS A MAKEOVER

[ 0 ] Jun. 30, 2011 | SBO Editor

The fast food giant has decided it is time to shake off the primary colors and go earthy. It’s part of a $1 billion-plus undertaking that McDonald’s and its franchisees hope, by 2015, will have the vast majority of America’s 14,000 McDonald’s looking comfortable enough to hang out in long after you’ve gobbled down your burger, fries — and smoothie.

For the next generation of McDonald’s customers, the notion of what a McDonald’s restaurant looks like inside and out could be turned on its head. Goodbye, fiberglass tables and industrial steel chairs. Adios, neon-yellow, bright-red interiors. Hello, wooden tables, comfortable faux leather chairs and interiors newly painted in muted oranges, yellows and even subtle greens. The company has the resources to have put a lot of research and thought into this move. Can you use this info to revamp your own business’ appearance?

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Category: Features