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[ 0 ] Jun. 17, 2011 | SBO Editor

Sometimes the best marketing approach is to make it easier and quicker for your customers to do business with you. How can you employ this tactic? Cold Stone Creamery has launched a new online ordering website for customers to order cakes, ice cream cookie sandwiches and ice cream cupcakes, available for pick up during store hours.

Select units also will offer ice cream pies and customization of ice cream cakes and pies on the site.

Cakes ordered at least 24 hours in advance can be picked up in-store without waiting in line. Orders can be placed 24 hours a day using a credit card over a secure network.

Also, customers can browse cake selections online before placing their order, ensuring the perfect treat for their upcoming event.

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Category: Features