Online clothing store fabnob.com.au (Fabulous Nobodies) has reached an incredible milestone of over 10,000 Facebook page likes, demonstrating how online retailers can effectively use social media for brand awareness.
While many businesses have struggled with the best ways to harness the power of social media, fabnob.com.au Founder Rohan Ford says Facebook can be a potent vehicle for engaging with consumers and driving sales. However, it does require some strategic planning and a bit of hard work.
“Hitting 10,000 page likers has taken 2 years of daily focus and a well-defined social-media strategy,” Rohan says.
To encourage a Facebook page to grow, Rohan says it is important to post regularly, but not to bombard your opt-in audience with pointless information. “We post no more than two times per day,” he says. “People want to hear about our product releases, not what we had for breakfast.”
Rohan also believes in keeping the Facebook page fun and engaging. “Along with most of our fans, we’re passionate about dance music, so we frequently post our favourite tracks found on Youtube,” he says.