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EDIBLE ARRANGEMENTS PLANS TO EXPAND

[ 0 ] Jun. 7, 2011 | SBO Editor

Edible Arrangements is evolving its business model to continue to meet the needs of consumers. The company announced today an aggressive two year aggressive plan to grow its domestic and international footprint, with the goal of opening 150 new locations in 2011, and 200 additional locations in 2012. What’s particularly interesting is that the majority of new stores planned for development are slated to be Edible to Go – Edible Arrangements’ latest concept that offers fresh salads, parfaits and smoothies, in addition to its signature made-to-order fruit arrangements.

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Category: Features