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POP UP STORES

[ 0 ] May. 30, 2011 | SBO Editor

There are plenty of vacant stores that landlord and realtors can’t rent right now and they offer a great opportunity to entrepreneurs who want to create a Pop Up Store. A pop-up retail space is a venue that is temporary — the space could be a sample sale one day and host a private cocktail party the next evening. The trend involves “popping-up” one day, then disappearing anywhere from one day to several weeks later. These shops, while small and temporary, can build up interest by consumer exposure. Pop-up retail allows a company to create a unique environment that engages their customers, as well as generates a feeling of relevance and interactivity. They are often used by marketers for seasonal items such as Halloween costumes, Christmas gifts and Christmas trees, etc.  In some cases, the stores might Pop Up on barges or in containers. If you want to sell something without a long-term contract, ask local building owners if you could create a Pop Up Store.

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Category: Features