The International Franchise Association announced it has partnered with the Professional Athlete Franchise Initiative (PAFI) to connect the professional athlete community to the franchise industry through education, research and interaction in advance of the 2011 PAFI Franchise Summit, July 10-12, in Atlanta, Ga.
As the oldest and largest organization representing franchising worldwide, the IFA is dedicated to promoting and protecting franchising through educational programs such as the PAFI. IFA will be a leading sponsor of the 2011 PAFI Franchise Summit, the premier event designed to introduce professional athletes to the basic architecture of the franchise industry. The summit also serves to educate franchisors about how to leverage athlete participation in their franchise growth initiatives. The classroom curriculum is crafted by franchise leaders and supported by franchisors and others geared toward tooling the professional athlete for transition.