This year the first baby boomers turn 65 years old. Mature consumers are often ignored (despite being nearly 100 million in size), are little understood (although they grow by one person every seven seconds), and under-reached and untapped (even with $2 trillion in spending power)? These are the questions to be answered at the 8th annual www.boomersummit.com/ What’s Next Boomer Business Summit, on April 29, in San Francisco. There is opportunity to better serve these consumers who constitute nearly 1/3 of our population, 2/3 our nation’s financial assets – an age segment set to double by the year 2030. The event is set for April 26-30, 2011.
The purpose of the annual event is to introduce new research, products and services that truly represent what is next on the horizon for businesses selling to Baby Boomer and senior customers. It serves to gather a community, including business leaders, executive marketers and research experts, who share how to reach and successfully market to today’s Baby Boomer and senior consumers. Speaker highlights include author, strategist & entrepreneur Guy Kawasaki, Jody Holtzman, Senior Vice President, Thought Leadership, AARP (who will be releasing new AARP research there),Vinton Cerf, VP & Chief Internet Evangelist, Google best-selling author Gail Sheehy (Passages in Caregiving), Sandy Timmermann, Executive Director, MetLife Mature Market Institute, Astro Teller, Director, New Projects, Google, and many others.