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Green Clean Machine

[ 0 ] Dec. 20, 2010 | SBO Editor

Eco-friendly maid franchise plans to grow its $62 million sales base.

Imagine a maid service that is making $62 million a year. Now, think of yourself joining this profit parade. Maid services and cleaning businesses seem to do well no matter what shape the economy is in, so read how you can launch your own without a hefty investment. Maid Brigade is now an official 'green' cleaning enterprise.

Maid Brigade®, a green-cleaning franchise, announced the launch of an aggressive growth plan to increase its presence throughout the U.S. The first markets targeted for development include Chicago, Baltimore, Houston, Boston, Omaha, Wichita and Cleveland. As part of its expansion plan, Maid Brigade is focusing on growing its current territories as well as emerging markets.

Headquartered in Atlanta, Georgia, Maid Brigade is the only national cleaning service to offer Green Clean Certified® service at its more than 400 Maid Brigade professional housecleaning franchises across the country. Their system uses green solutions that are certified by Green Seal® for a safe, yet thorough, cleaning and their equipment and processes follow many Green Seal cleaning standards.

Maid Brigade’s green initiatives offer their franchisees a distinctive advantage over their competitors and a true benefit for their customers. As the industry leader in green cleaning, and on the forefront of the green cleaning movement, it is also committed to creating the healthiest environment for its customers and employees.

“Maid Brigade is looking for franchisees who are interested in benefiting from our forward-thinking commitment to green cleaning and our business model that will afford them stability and success,” said Bart Puett, president of Maid Brigade. “Our 25 years of success will not only benefit our franchisees and their families, but also the environment.”

Depending on the size of the territory, a Maid Brigade franchise can be fully funded from $60,000 to $140,000; therefore, many franchisees can get into business with their existing cash and do not need to seek outside financing. Franchisees can expect their initial franchise fee to range from approximately $29,500 – $58,500.

The Maid Brigade franchise system has been designed to offer protected territory sizes for interested franchisees. With three scalable market sizes, interested franchisees are sure to find a desired territory.

Select Markets have 10,000 qualified households and are designed for less populated regions and franchisees with smaller investments. Standard Markets are exclusive territories with 25,000 qualified households, and Major Markets with aggressive growth goals have territories with more than 60,000 qualified households.

“There are several advantages franchisees will find while being part of the Maid Brigade system versus other franchisors,” added Puett. “Our recession-resistant cleaning service is a lifestyle business with a Monday through Friday commitment with no nights or weekends. Additionally, our mostly cash business has little inventory, no receivables, an exceptional return on investment and low costs to expand, when compared to other highly scalable businesses.”

With unparalleled training and support, franchisees are ensured a quality training experience. From pre-opening to grand opening, Maid Brigade franchisees work side by side with a mentor. This unique Mentor Training Program allows incoming franchisees to be paired up and trained by a successful franchisee through real, day-to-day work experiences. This assists in gaining working knowledge of every process and procedure of a successful operation – from cleaning, personnel management, sales, standard operating procedures, to customer care.

Franchisees also benefit from Maid Brigade’s various technology support and cleaning systems. Maid Brigade recently introduced its exclusive VapurClean Advantage™, which utilizes a patented technology to sanitize and disinfect using only water, at participating locations. The patented technology behind VapurClean Advantage™ is proven to be effective against infectious microorganisms and qualifies as an EPA-registered disinfectant device.

Maid Brigade’s “Heart At Work” philosophy is their way of providing excellent support and service in all aspects of their business from the management team, franchisees and customers. With tools including its in-depth training program, marketing and public relations support and their MaidSmart proprietary software used for prospect and client management, team organization, scheduling and processing; franchisees are positioned for growth and success as soon as they come on board.

Maid Brigade is widely recognized throughout the franchise industry as a top franchisor. Franchise Research Institute bestowed their World-Class FranchiseTM ranking and the Franchise Rating Guide has ranked Maid Brigade as the number one housecleaning franchise and in the top 10% of all franchise opportunities. •


Headquartered in Atlanta, Maid Brigade is a global residential cleaning service with more than 400 locations in the United States and Canada. Established in 1979, it has grown its market share every year since its inception, with system-wide sales over $62 million last year. Maid Brigade utilizes the Green Clean Certified® cleaning system, the only green housecleaning system that has been scientifically proven to remove three times more dust, dirt and allergens than traditional cleaning protocols. State-of-the-art technology, training and ongoing support also set apart the franchiser, which helped it earn several franchising accolades, including rankings in magazines and awards from Franchise Research Institute, The Franchise Ratings Guide, and many others.

For franchise information:
call: 800-722-6243.

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Category: Magazine, Start Your Own Business, Start Your Own Business Winter 2011