Each month, residents of nearly 45 million households throughout the United States and Canada open their mailboxes and find the familiar Valpak® envelope filled with money-saving offers and incentives. The company has been in business for over four decades and its trademark blue envelopes have become even more ingrained in consumers’ lives as the downturn in the economy has everyone – regardless of income level – looking for ways to save.
Now, Largo, Florida-based Valpak is giving potential business owners the opportunity to contribute to this trend by refranchising at least 15 of its company-run operations over the next two years. The initial focus will be on refranchising New York City and Houston markets, with Minneapolis, Tampa Bay, Chicago, Boston and Los Angeles to follow.
“We’re essentially streamlining our entire operation and refocusing on our core business as the leading franchisor of cooperative direct mail and digital advertising”, said Valpak president Joe Bourdow. “This is the first time in 20 years that prime territories in New York City, L.A. and others have been available to franchisees. It’s a win-win.
“We’re expecting these markets to continue to grow under local ownership, which takes advantage of Valpak’s new, state-of-the-art manufacturing center here in St. Petersburg that gives us the ability to more than double our current print volume,” he said.
According to a recent survey by ICOM, Information & Communications, 45 percent of respondents said they were much more likely to use coupons during a recession – good news for Valpak. Most successful Valpak franchisees have backgrounds in sales and business management and are “hands-on” owners committed to customer service and maintaining the standards of the franchise network.
“These are exceptional franchise markets, so we are looking to match them with right people,” said Bourdow. “Our best franchisees enjoy sales, being part of their community and helping other businesses grow. This is a wonderful opportunity to be your own boss, while having the tremendous resources of Valpak behind you at the same time”
If you are a successful salesperson, sales manager or business executive interested in inquiring about any of the Valpak territories listed above, contact Kevin Drudge at 800-237-6266 x3121.
Q & A With ValPak
Q: Who should consider buying a Valpak franchise? Am I right for it?
An entrepreneur that understands direct sales, that will be “hands-on” and active in the business and within the franchise system.
Because the business is managed by our proprietary business management software, we also recommended someone in the franchise handle the franchise’s administrative end. Very few successful franchise owners can handle both ends of the business simultaneously. It’s a good balance.
If you are looking at a Valpak franchise specifically for investment purposes, you must choose someone who attends all training and is the key contact. We typically do not recommend passive ownership.
Q: Tell me about Valpak?
Valpak Direct Marketing Systems, Inc. is an indirect subsidiary of Cox Enterprises, Inc. The Valpak brand is defined by its targeted, highly-receptive and upscale audience. The blue envelope is our flagship product and is welcomed into over 45 million homes each month in North America. Other products include Valpak.com, the largest local savings site on the Internet, providing printable Valpak coupons from local merchants across North America since 1998. Valpak.com has online partnerships with all the major search engines as well as top web sites such asGoogle.com, Judysbook.com and Parenthood.com.
Q: What kind of Field Support is there?
Our goal is to offer the best new franchise support program available. We’ve accomplished this with our outstanding training. Please review our Training section for full details.
Q: How do I know how large my territory will be?
Each franchise will vary but includes a minimum of 50,000 Prime Households, desirable recipients based on reported household income and other criteria. Prime Households are determined by subtracting the top 5% and the bottom 15% of household incomes in that predetermined area. •
Valpak President Joe Bourdow explained that each franchise will vary but includes a minimum of 50,000 Prime Households–desirable recipients based on reported household income and other criteria. You can acquire a territory either directly from the company or from another franchisee.