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Growing A Business

[ 0 ] Mar. 1, 2009 | SBO Editor

By Nissa Larsen
Nissa Larsen is a Contributing Editor. Follow Nissa on twitter @nisnice . Nissa’s hilarious website can be found at
www.nisnice.com

How does an apple orchard expand their sales and build new markets? For Warick Valley Winery it is all based around their love and appreciation of fruit.

Purchased in 1989, the Warwick Valley Winery began as an apple and pear orchard. Located in the fertile Hudson Valley, the abundance of apples led them to cultivate their first product: hard apple cider. In 1993 they applied for their cider producer license, as well as their farm winery license. By 1994 they had opened their doors to the public and were serving three wines in addition to their hard apple cider. They honed their skills in wine and cider making, all the while using the finest fruit ingredients.

By 2001, they were able to build the first distillery in the Hudson Valley since prohibition. Using the same delicious fruits that go into their cider and wine, they began making fruit brandies and liqueurs. “Our mission since our inception has been to create fruit based alcoholic beverages that are as unique as the fruits themselves.”

In addition to wine/cider tasting and apple picking, the orchard also boasts a café with an award-winning culinary staff. The chefs from the Culinary Institute of America located just up the Hudson River, serve fresh pizza, sandwiches, and salads. The food can be eaten inside near a wood-burning stove, or in warmer months, outside on two different patios overlooking the orchard.

If eating tasty food, and drinking delicious food wasn’t enough, Warwick Valley Winery even offers free live music on Saturday and Sunday from 2pm – 5pm. Once or twice a month, the winery also offers evening musical events where you can enjoy a dinner made by the café chefs.

Warwick Valley Winery is part of Shawangunk wine trail that includes 10 wineries all within a 80 miles of each other. A forty minute drive is the longest distance between two wineries. Shawangunk wine trail has several events throughout the year with their two biggest events occurring in the summer and winter.

In June they have “Around the World” tour where each winery is a different country of their own choosing. The winery not only has wine tasting, but serves food, and dresses in traditional clothing from their chosen country. In December they have “Wreath Fineries from 10 wineries”, where you receive a wreath, and at each winery you receive a different ornament to adorn your wreath.

The winery is a perfect location to host your own event there. They are available for weddings, and corporate events.

The winery is open daily year round from 11am – 6pm. The Pane Café is open Friday – Sunday12pm -5pm. For more information you can visit the Warwick Valley Winery at www.wvwinery.com.

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Category: Magazine, Small Business Opportunities, Small Business Opportunities March 2009